Lead Generation Success Can Be Achieved Through Outsourced Telemarketing Services

by familymwr

Businesses would agree that in order for them to stay afloat in the market, there has to be a continuous flow of leads. Business people know that it is important to spend a significant amount of time generating leads. The question is how much time is needed for this task? Do businesses require just a few people to acquire sales leads that they need in order to grow, or do they need a separate, dedicated team to do lead generation only so that they can focus on closing deals?

While many companies prefer to maintain their own lead generation teams, others find that outsourcing the task is a better option. For outsourcers, time and resources are best spent on focusing on their core activities. This does not mean that lead generation is less important, but let’s be honest. The job requires full attention from owners and leaders in order to succeed. Most business professionals find prospecting too demanding so it is wiser to let the experts handle it.

The cold-calling fear

We can’t all out vie the expertise of professional telemarketers when it comes to making cold calls. In fact, when we are asked if we like calling strangers regarding products and services, we are likely to say “No”. Cold calling is nerve-wracking. At some point, we all have not-so-good stories to tell about an irritated individual bawling us out for disrupting a rather busy day. Any person caught in a situation like this will feel anxious and defeated.

This is not unheard of in the corporate world. Not all of us can mimic the capabilities of a telemarketing service. Professional telephone representatives have exceptional phone selling and marketing skills. They can act tough and battle rejection. They do not get intimidated by sarcasm or pessimism. They handle each call with confidence and see the next one as a new opportunity. Frankly, it is very difficult to find good telemarketers. This is the reason why it makes good business sense to outsource telemarketing functions. Telemarketing service providers employ people who have what it takes to finish the cold-calling job with flying colors.

Sales process segmentation

There are some business owners or leaders who are doubtful about outsourcing telemarketing services as a primary tool in their sales initiatives. This is with reason, but they may feel more comfortable with the thought of having the outsourced agency as a supporting entity in the whole sales process. There is no reason for alarm because the telemarketers only have to bring in sales leads for the company. They draw the attention of prospective buyers so that inside sales teams have a steady supply of positive leads and more opportunities to close sales.

Is it really cost-effective?

Some business leaders may still be skeptical about outsourcing telemarketing services. Choosing to implement a campaign in-house or outsourced always boils down to cost-efficiency. Can businesses really save money on this? They have to consider the time and resources they must spend for establishing and maintaining an in-house telemarketing department. How about sustainability? Do businesses really have to keep a telemarketing team the entire year or does it depend on the financial status of the company? Do they require a year-long campaign or would a short telemarketing activity work? Most businesses will find that the money they save because of outsourcing can actually be used for activities that require more budget. Resources are indeed maximized by outsourcing telemarketing services.

Will companies lose control over the process?

Of course, business owners would like to have the entire reign on all business matters. It makes sense because they need to make sure that the company continues to be profitable. However, they fear that they will lose control of marketing activities if they let a third-party agency handle the lead generation task.

On the contrary, the telemarketing company will work hand-in-hand with owners and leaders from developing the script to the implementation of the campaign. The service provider will conduct telemarketing activities based on the client’s standards. Telemarketers will make calls using the specifications set by the company.

Gather data

There are several success stories about outsourcing telemarketing services, but it is best to gather data on the service providers’ performances. Evaluate how successful they are at handling campaigns. ROI is a vital aspect of outsourcing lead generation. If the telemarketing services are exceeding expectations, then the venture is worth all the effort and money.

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